Ad Copy

This is an ad that NDO Copywriting produced for a client who offers team-building/consultative events for Sales teams. Military verbiage and imagery is a major component of the company's branding. The ad currently runs on LinkedIn.

This Google ad is one of many ads I've written for SEM campaigns. It quickly became the highest-performing SEM ad running at Medrio, a B2B SaaS company where I worked as Marketing Copywriter and Content Marketing Manager.

This ad ran on LinkedIn and as a display ad. It advertises an eBook produced at Betts Recruiting. The ad was already running when I joined the company, but was failing to generate leads. The copy at the time failed to convey compelling value and lacked punch. I rewrote it using the copy you see here, and the ad began generating many more conversions.

I wrote the copy for this ad as an invitation to my company's annual user conference. The ad and our other promotional campaigns helped us double our attendee count over the previous year.